Does Television Advertisement Have Positive Impact on Consumer

You must ache at least once in your life seen boob tube advertisements which made you go through bored and decide that you would neer taint these reapings. In fact, television announce becomes an innate part in marketing strategies. No doubt, thither be umpteen mer passeltile advertisements that produce good responses right after(prenominal) its first broad cast. However, nowadays, consumers be very easy to allergic to the advertisements that they do non deplete obtainings. tv set advertisements ca do ban effects to consumers because they not fit consumers consumption habit and thinking, use images that are annoying, and never tell all the truth more or lesswhat products. BODY Many companies use television advertisements to penetrate the market notwithstanding they did not succeed. The reason was that they forgot the key principle in marketing which is to put yourself in the consumers situation. According to Issabelle Szmigin, The act of consumption by people i s very different to the consider sometimes produced from studies of consumption.It is one of the reasons why some brands continue to live a enamour life and new(prenominal)s cannot. Children, for example, can respond positively from this generation to the next generation with the identical toy and refuse others after a few months of interest. On the other hand, as is the case of Novo, the company very intelligibly get wrong strategies and retrenches but withal become successful in the th eradicateer of operations of health care, while some other brands are removed for more composite plant tactical and strategic reason which the consumer pull up stakes never know about.In fact, you can see galore(postnominal) television advertisements, that expose in the time period are very annoying, especially is midnight. Try asking, at this time, how many people will have to sit before the television hold to see them. Besides that, many advertisements are very complex and have many de tails that made the audiences have to think. This causes customers to feel uncomfortable with the product. The important thing here is the television denote does not adapt the consumers spending habits, thoughts, so their failure in the market access is inevitable.For years, massive denote appears on television. Besides the good advertisements, thither are many advertisements that using bounderish images, loss of culture. We still know that the advertising are necessary, but the culture in advertising even more important. Especially, with mothers who are raising young children, advertising is an in force(p) solution in helping children eat and learn, so they require a consider from advertisements. According Scott Ward, the extent to which children attempt to fix parental purchasing is very big.His seek also reports data from mothers of young children, concerning their perceptions of the frequency with which television commercials influence their children to want denote prod ucts, and the extent to which parents yield to children s leveraging influence attempts. (Report Number 1, Effects of Television advertising on children and adolescents, 1971, p. 5). Mothers decision to acquire much influenced from their children. The choice of image ads is passing important but in fact, many marketers forgot this issue.There are many ads that use bad images that are not in force(p) to influence the thinking of the children or winsome to them. And of course, the mother would never buy that product. glossiness advertising is not only labour the manufacturers brand, distribution in the masses in order to sell more goods, but also help consumers select product that suit with their needs. Besides that, culture advertising is the respect of consumers. Thus, television advertising has caused disconfirming impacts on consumer if bad images are used, make viewers allergic to those products.